從安防領域看400電(diàn)話的(de)對(duì)于市場的(de)重要性

2018-10-15 21:43

自(zì)2003年(nián)以來，随着中(zhōng)國電(diàn)信向“綜合信息服務(wù)提供商”轉型的(de)加快，以及中(zhōng)國電(diàn)信對(duì)網絡視(shì)頻(pín)監控市場的(de)良好預期，全球眼業務(wù)的(de)地位在(zài)中(zhōng)國電(diàn)信內(nèi)部衆多(duō)的(de)業務(wù)中(zhōng)迅速提升，投資(zī)規模逐年(nián)按幾何級數增加，使得(de)中(zhōng)興、華爲、上海貝爾等一(yī)批大型通(tōng)訊産品提供商迅速介入，使視(shì)頻(pín)監控這(zhè)一(yī)安防業務(wù)IT化的(de)速度也(yě)大大加快，互聯互通(tōng)也(yě)面臨着越來越強大的(de)競争。

　　　基于安防聯網方式的(de)逐漸普及，安防系統在(zài)構建和(hé)應用層面不斷擴大，安防“IT化”成爲趨勢。對(duì)于安防企業來說(shuō)，要延伸産業鏈，向上遊的(de)雲存儲、雲計算擴展，同時向下遊的(de)終端産品延伸，構建起基于視(shì)頻(pín)監控平台的(de)完整
　　通(tōng)過以上四個杠杆，大數據對(duì)市場占有率、成本控制(zhì)、投入回報(bào)率和(hé)用戶體(tǐ)驗都會(huì)起到極大的(de)促進作(zuò)用。其中(zhōng)，受益較爲明(míng)顯的(de)就(jiù)是零售行(xíng)業，通(tōng)過對(duì)交易過程、産品使用和(hé)購買行(xíng)爲進行(xíng)數據化分(fēn)析和(hé)挖掘，可(kě)以在(zài)某些情況下通(tōng)過模型模拟來判斷不同變量的(de)情況下何種方案投入回報(bào)最高。根據麥肯錫的(de)估計，如(rú)果零售商能(néng)夠充分(fēn)發揮大數據的(de)優勢，其營運利潤率就(jiù)會(huì)有年(nián)均60%的(de)增長(cháng)空間(jiān)，生産效率将會(huì)實現年(nián)均0.5%-1%的(de)增長(cháng)幅度。
　　雲技術在(zài)安防行(xíng)走越來越寬
　　最近幾年(nián)，雲計算幾乎已經成爲當前所有熱門技術的(de)彙集。雲技術在(zài)安防行(xíng)業的(de)應用更是熱度不減，與大數據起舞于安防領域，而且随着智慧城(chéng)市建設的(de)深入發展，雲技術在(zài)安防行(xíng)業的(de)應用正在(zài)步步深入，巨量安防監控信息的(de)數據存儲與共享需要借助雲這(zhè)一(yī)平台實現，雲就(jiù)憑借它自(zì)身(shēn)的(de)優勢在(zài)安防領域的(de)地位越發顯赫。
　　　在(zài)移動(dòng)互聯網和(hé)智能(néng)終端飛速發展的(de)今天，安防的(de)外(wài)延也(yě)在(zài)不斷擴大，除了衍生出基于移動(dòng)終端的(de)視(shì)頻(pín)監控業務(wù)，其營銷模式也(yě)正跟随着B2B的(de)大潮擁抱移動(dòng)互聯網。
　　随着互聯網以及智能(néng)設備如(rú)手機、平闆電(diàn)腦的(de)普及，今天的(de)移動(dòng)互聯網已經成爲炙手可(kě)熱的(de)領域，我(wǒ)們(men)看到越來越多(duō)個人(rén)、服務(wù)商紛紛嘗試并且挖掘移動(dòng)互聯網這(zhè)塊“金礦”，以求得(de)在(zài)未來激烈的(de)市場中(zhōng)分(fēn)得(de)一(yī)杯羹。而且，今天的(de)移動(dòng)互聯網正在(zài)成爲技術發展的(de)第三次浪潮，處于探索階段的(de)移動(dòng)互聯網仍然面臨許多(duō)的(de)問(wèn)題，比如(rú)商業模式不清晰，技術限制(zhì)以及成功案例較少(shǎo)的(de)現狀。但我(wǒ)們(men)看到移動(dòng)互聯未來發展的(de)趨勢已經明(míng)确，在(zài)移動(dòng)互聯網新浪潮下，誰能(néng)夠抓住這(zhè)個機遇，誰将必然會(huì)在(zài)未來市場中(zhōng)制(zhì)勝。由此可(kě)見(jiàn)，安防是一(yī)位洞悉力極強的(de)智者。
　　從2011年(nián)開始，安防行(xíng)業移動(dòng)端的(de)關注度正在(zài)上升。大家把興趣由原來的(de)PC端、電(diàn)腦上面的(de)訪問(wèn)，跑到了移動(dòng)互聯網上面，跑到了手機上面。
　　有機構通(tōng)過調查百度移動(dòng)終端APP和(hé)PC端網頁中(zhōng)關于“佳都新太公告拟收購天盈隆51%的(de)股份”這(zhè)條新聞，分(fēn)析顯示在(zài)APP上當天多(duō)次被轉載、轉發，而在(zài)PC端隻有一(yī)條新聞。這(zhè)麽重要的(de)新聞，大家都不放在(zài)PC端的(de)互聯網上，都隻放在(zài)手機上面，這(zhè)就(jiù)是閱讀(dú)習(xí)慣的(de)轉變，不是大家不關注安防了，是因爲關注的(de)焦點、關注的(de)方式都放在(zài)手機上面了，大家都懶得(de)到PC上看新聞，都放在(zài)手機APP、微信圈進行(xíng)多(duō)次轉發。這(zhè)個現象值得(de)我(wǒ)們(men)注意，企業的(de)營銷、傳播方式也(yě)正進行(xíng)着變化，一(yī)定要注意到往移動(dòng)互聯網遷移。特别是涉足民用安防市場、智能(néng)家居市場的(de)企業，必須要關注移動(dòng)互聯網的(de)發展，與時俱進。
　　作(zuò)爲這(zhè)兩年(nián)最爲流行(xíng)的(de)社交工(gōng)具，微信是騰訊公司于2011年(nián)推出的(de)一(yī)個爲智能(néng)終端提供即時通(tōng)訊服務(wù)的(de)免費應用程序，目前有數據統計已經有6億的(de)用戶量。通(tōng)過微信朋(péng)友(yǒu)圈分(fēn)享轉發信息，訂閱公衆号獲取最新資(zī)訊，已經成爲人(rén)們(men)生活中(zhōng)必不可(kě)少(shǎo)的(de)部分(fēn)。目前，基于微信的(de)應用已經有打車、理财、購物(wù)、支付等方面。試想一(yī)下，将監控門禁報(bào)警做到微信上去(qù)，如(rú)果說(shuō)有訪客來訪，在(zài)微信上就(jiù)可(kě)以授權給客人(rén)開門，這(zhè)個就(jiù)是移動(dòng)安防的(de)應用。這(zhè)不僅在(zài)保障安全的(de)同時提高了便利，也(yě)給安防企業帶來了新的(de)商業模式。
　　目前來看，許多(duō)安防企業已經開始在(zài)移動(dòng)端開始建造面相(xiàng)最終用戶的(de)APP，這(zhè)就(jiù)是環抱移動(dòng)互聯網的(de)方式之一(yī)
　　在(zài)電(diàn)商經營上，安防企業也(yě)可(kě)以選擇與多(duō)家電(diàn)商進行(xíng)合作(zuò)，如(rú)淘寶天貓、京東、亞馬遜，并摸索出獨特的(de)營銷方式，即視(shì)覺營銷和(hé)情感營銷。在(zài)競争激烈的(de)市場中(zhōng)必須要做差異化營銷，面對(duì)民用安防這(zhè)一(yī)細分(fēn)市場，安防企業必須經過充分(fēn)的(de)市場調研，在(zài)産品、價格、促銷策略等方面進行(xíng)把握，樹立鮮明(míng)的(de)形象，建立品牌的(de)差異化和(hé)個性化核心競争優勢，而不再僅從價格角度去(qù)吸引顧客。
　　400電(diàn)話代表着現代通(tōng)訊業的(de)科技水平，已經成爲推動(dòng)經濟發展不可(kě)小視(shì)的(de)力量。通(tōng)過參與市場競争不斷積累實踐經驗，善于把競争既當成壓力也(yě)當成動(dòng)力，在(zài)競争中(zhōng)營造有利于民營企業健康發展的(de)良好環境。
　　企業進入市場，還要在(zài)适應基礎上培育自(zì)己的(de)市場，不斷開拓屬于自(zì)己的(de)市場，隻有市場領域被無限擴大，企業才會(huì)有發展的(de)餘地。很多(duō)企業通(tōng)過應用400電(diàn)話開展營銷，爲企業帶來了非常可(kě)喜的(de)成果，400打開市場營銷這(zhè)條路非常值得(de)借鑒。中(zhōng)小企業要敢于參與競争，敢于打破大企業在(zài)市場中(zhōng)的(de)壟斷經營，以自(zì)身(shēn)優勢去(qù)積極改善市場經營的(de)外(wài)邊環境，加快實現自(zì)我(wǒ)發展。400電(diàn)話可(kě)以促進企業創立市場品牌、提高産品質量、不斷提高爲市場服務(wù)的(de)水平，使企業通(tōng)過綜合進步以推動(dòng)社會(huì)經濟總體(tǐ)的(de)增長(cháng)。
　　當400電(diàn)話以現代通(tōng)訊的(de)最佳優勢，進入社會(huì)各個領域，特别是進入市場營銷，掀起了一(yī)次營銷革命後，衆多(duō)企業已率先申請了400電(diàn)話。在(zài)現代不斷變化的(de)市場環境下，企業創立市場品牌十分(fēn)重要，企業隻有發揮品牌影響、體(tǐ)現經營特色、完善市場服務(wù)方可(kě)不斷邁上更高的(de)成功階梯。400電(diàn)話爲企業聚集起競争新優勢，使企業市場營銷由被動(dòng)到主動(dòng)的(de)轉換，赢得(de)的(de)客戶越來越多(duō)，市場範圍不斷擴大。
　　安防IT化新商業模式
400電(diàn)話化解市場營銷難題

Since 2003, with the acceleration of China Telecom's transformation to "Integrated Information Service Provider" and China Telecom's good expectation of the network video surveillance market, the status of global eye business has been rapidly promoted in numerous services within China Telecom, and the investment scale has been increasing year by year in geometric series, which has made ZTE and Huawei. With the rapid intervention of a number of large-scale telecommunication product providers, such as Shanghai Bell, the speed of IT-based video surveillance has been greatly accelerated, and the interconnection and interoperability are also facing increasingly strong competition.

Based on the popularity of security networking mode, security system in the construction and application level continues to expand, security "IT" has become a trend. For security enterprises, to extend the industrial chain, to the upstream cloud storage, cloud computing expansion, while extending to the downstream terminal products, build a complete video monitoring platform.

Through the above four levers, large data on market share, cost control, return on investment and user experience will play a great role in promoting. Among them, the benefit is more obvious in the retail industry, through the transaction process, product use and purchase behavior of data analysis and mining, in some cases through model simulation to determine the different variables in the case of which project investment return is the highest. According to McKinsey's estimates, if retailers can take full advantage of large data, their operating profit margin will have an average of 60% annual growth space, production efficiency will achieve an average of 0.5% - 1% annual growth.

Cloud technology is getting wider and wider in security.

In recent years, cloud computing has almost become a collection of all the current hot technologies. The application of cloud technology in the security industry is even more popular, dancing with large data in the security field, and with the development of intelligent city construction, the application of cloud technology in the security industry is deepening step by step. The advantages in the field of security have become increasingly prominent.

With the rapid development of mobile Internet and smart terminals, security extension is also expanding. In addition to deriving video surveillance services based on mobile terminals, its marketing model is also following the trend of B2B embracing mobile Internet.

With the popularity of the Internet and smart devices such as mobile phones, tablets, today's mobile Internet has become a hot area, we see more and more individuals, service providers have tried to dig the "gold mine" of the mobile Internet, in order to get a share in the future fierce market. Moreover, today's mobile Internet is becoming the third wave of technological development, the mobile Internet in the exploratory stage still faces many problems, such as business model is not clear, technological constraints and less success. But we see that the future development trend of mobile Internet has been clear, in the new wave of mobile Internet, who can seize this opportunity, who will inevitably win in the future market. It can be seen that security is a wise man with strong holes.

Since 2011, the attention of mobile terminals in security industry is increasing. Everyone from the original PC end, computer access, ran to the mobile Internet, ran to the mobile phone.

By investigating Baidu mobile terminal APP and PC web pages on the "Jiadu Xintai announcement to buy 51% of Tianyinglong" this news, analysis shows that APP was repeatedly reprinted and forwarded on the same day, and only one news on the PC side. So important news, we do not put on the PC end of the Internet, are only on the mobile phone, this is the change in reading habits, not everyone does not pay attention to security, because the focus of attention, the way of attention are placed on the mobile phone, we are lazy to get the PC to watch news, are placed in the mobile phone APP, Weixin circle. Multiple forwarding. This phenomenon deserves our attention. The marketing and communication methods of enterprises are also changing. We must pay attention to the migration to the mobile Internet. Especially in the civil security market, smart home market enterprises, we must pay attention to the development of mobile Internet, with the times.

As the most popular social tool in the past two years, Weixin, a free application for instant messaging services for smart terminals launched by Tencent in 2011, currently counts 600 million users. It has become an indispensable part of people's lives to share and forward information through Weixin friends and subscribe to public numbers for the latest information. At present, the application based on WeChat already has the following aspects: taxi, financing, shopping and payment. Imagine that if a visitor visits, you can authorize the visitor to open the door on the Wechat. This is the application of mobile security. This not only improves security while ensuring safety, but also brings new business models to security enterprises.

At present, many security companies have begun to build face-to-face end-user APPs on the mobile side, which is one way to embrace the mobile Internet.

In electronic business, security companies can also choose to cooperate with a number of e-commerce, such as Taobao Tianmao, Jingdong, Amazon, and explore a unique way of marketing, namely visual marketing and emotional marketing. Differentiated marketing must be done in the competitive market. In the face of civil security market, security enterprises must go through full market research, in the product, price, promotion strategy, etc.