2018-10-16 18:01
電(diàn)子(zǐ)商務(wù)已成爲現在(zài)很多(duō)企業新的(de)一(yī)種營銷模式，借助網絡的(de)力量來宣傳銷售自(zì)己的(de)産品或打造自(zì)己的(de)品牌。而如(rú)今的(de)電(diàn)子(zǐ)商務(wù)已經到了酒香也(yě)怕巷子(zǐ)深的(de)時刻了，近觀國家這(zhè)10年(nián)互聯網的(de)發展，網絡在(zài)中(zhōng)國發展得(de)是如(rú)此的(de)迅速，在(zài)各個方面都得(de)到了非常巨大的(de)成績，但是在(zài)留住顧客這(zhè)一(yī)環節成爲許多(duō)網絡營銷者的(de)難題，下面小編來給大家梳理關于如(rú)何用網絡營銷留住顧客的(de)方法。
第一(yī)、改變網站(zhàn)機構
在(zài)傳統超市營銷中(zhōng)有這(zhè)麽一(yī)句話，改善一(yī)下商品貨物(wù)的(de)擺設能(néng)使銷售額提高50%，對(duì)傳統行(xíng)業來說(shuō)，貨物(wù)擺設對(duì)銷售如(rú)此重要，對(duì)于網絡營銷來說(shuō)，網頁上圖片文字的(de)設置就(jiù)好比商店貨物(wù)擺設，暢銷網站(zhàn)的(de)網頁總是非常配合恰當，給人(rén)一(yī)種舒服感和(hé)吸引感。
第二、圖文并“茂”
網絡營銷與傳統營銷最不一(yī)樣的(de)是消費者無法在(zài)購買的(de)時候接觸到産品，不知(zhī)道産品是怎麽樣，能(néng)否勾起消費者的(de)購買行(xíng)爲全憑産品的(de)照片和(hé)文字介紹。照片是消費者在(zài)購買産品的(de)時候唯一(yī)能(néng)從觀感上感覺産品的(de)來源，照片的(de)美(měi)觀決定了消費者購買産品的(de)決定因素，陳亮跨-全球品牌網-媒營銷機構相(xiàng)信，沒有人(rén)會(huì)原因去(qù)對(duì)一(yī)副模糊的(de)産品照片産生好感。因此如(rú)果中(zhōng)小企業網站(zhàn)沒有留住顧客，站(zhàn)主可(kě)以看一(yī)些是否是産品照片不過美(měi)觀。有條件(jiàn)着可(kě)以聘請專業的(de)攝影團隊、專業的(de)攝影工(gōng)作(zuò)室，甚至專業的(de)模特爲産品照片“宣傳造勢”。
千萬不要忽視(shì)文字的(de)力量，也(yě)千萬不要去(qù)衡量文字的(de)力量。文字的(de)力量有多(duō)大，我(wǒ)們(men)無法知(zhī)曉和(hé)猜測，但是我(wǒ)相(xiàng)信人(rén)都是沒向往美(měi)好的(de)，一(yī)篇精美(měi)的(de)文章(zhāng)能(néng)吸引無數人(rén)崇拜，也(yě)能(néng)吸引無數人(rén)産生購買行(xíng)爲。
第三、建立産品競争優勢
其說(shuō)說(shuō)到底，最能(néng)留住客戶，影響銷售額的(de)因素就(jiù)是産品的(de)競争優勢，跟同行(xíng)競争對(duì)手相(xiàng)比，自(zì)己的(de)産品有了競争優勢那(nà)基本上就(jiù)能(néng)留住客戶了。不管這(zhè)競争優勢是産品的(de)差異化，還是價格上的(de)優勢，或者物(wù)流、服務(wù)等方面的(de)優勢，網站(zhàn)多(duō)一(yī)份優勢的(de)存在(zài)，顧客就(jiù)多(duō)一(yī)份喜歡的(de)理由，多(duō)一(yī)份購買的(de)機會(huì)。
第四、加強顧客溝通(tōng)
網絡媒體(tǐ)與傳統媒體(tǐ)相(xiàng)比，網絡平台與傳統平台相(xiàng)比，其最大的(de)優勢在(zài)于網絡可(kě)以直接進行(xíng)在(zài)線溝通(tōng)，也(yě)就(jiù)是網絡具有互動(dòng)性的(de)作(zuò)用。但是很多(duō)情況下，許多(duō)網站(zhàn)主隻是把網站(zhàn)作(zuò)爲一(yī)個展示企業風采和(hé)産品的(de)平台，而忽略了網站(zhàn)還是一(yī)個與潛在(zài)消費者交流的(de)重要溝通(tōng)紐帶，不管是消費者們(men)的(de)消費需求、還是購後信息或者其他看法，作(zuò)爲網站(zhàn)主都應該整理、解答(dá)。
第五、爲入侵者設置障礙
商業競争越來越激烈，傳統營銷的(de)戰火(huǒ)早就(jiù)已經燒到了網絡這(zhè)一(yī)虛拟平台上，同時信息技術使用成本降低，這(zhè)樣就(jiù)是企業将面對(duì)越來越多(duō)的(de)競争對(duì)手，這(zhè)樣使目标客戶有了更多(duō)的(de)選擇性，對(duì)企業網站(zhàn)如(rú)何留住客戶産生緻命的(de)傷害，如(rú)何擺脫競争對(duì)手的(de)騷擾也(yě)是企業也(yě)是企業網站(zhàn)留住顧客的(de)措施之一(yī)。
企業網站(zhàn)可(kě)以提供産品品牌知(zhī)名度、突出品牌宣傳，樹立整體(tǐ)的(de)企業品牌形象，實現市場滲透率，最終以實現有效阻止競争對(duì)手入侵。
英文譯文：
E-commerce has become a new marketing model for many enterprises, with the help of the power of the network to promote and sell their products or create their own brand. Today's e-commerce has arrived at a time when the fragrance of wine is also afraid of the deep alley. Looking closely at the development of the country's Internet in the past 10 years, the network has developed so rapidly in China, and has made great achievements in all aspects. But retaining customers has become a difficult problem for many network marketers. The following is a summary Let's sort out ways to retain customers through Internet marketing.
First, change the website organization.
There is a saying in traditional supermarket marketing that improving the layout of merchandise goods can increase sales by 50%. For traditional industries, the layout of goods is so important to sales. For network marketing, the setting of pictures and words on the web page is like the layout of goods in stores. The webpages of best-selling websites are always very suitable for the purpose of matching. It gives people a sense of comfort and attraction.
Second, graphic and "Mao"
Internet marketing and traditional marketing are the most different is that consumers can not be in contact with the product at the time of purchase, do not know how the product is, whether consumers can evoke the purchase behavior of the product is based on photos and text introduction. Photos are the only source that consumers can feel the product from the look and feel when they buy a product. The beauty of the photos determines the determinants of the product. Chen Liangquan, a global brand network-media marketing agency, believes that no one will have reason to feel good about a blurred product photo. Therefore, if the small and medium-sized website does not retain customers, the owners can see whether some photos of the product is not beautiful. Conditions can hire professional photography team, professional photography studio, and even professional models for the product photo "propaganda momentum."
Never ignore the power of words, nor do you want to measure the power of words. It is impossible to know and guess how powerful words are, but I believe that people do not yearn for good, a beautiful article can attract countless people to adore, but also attract countless people to buy behavior.
The above is a way to retain customers through network marketing.
Third, establish product competitive edge
In the final analysis, the best way to retain customers, the factors affecting sales is the competitive advantage of products, compared with competitors in the same industry, their products have a competitive advantage that basically can retain customers. Whether this competitive advantage is product differentiation, or price advantage, or logistics, services and other advantages, the existence of a site more than one advantage, customers more than one reason to like, more than one chance to buy.
Fourth, enhance customer communication
Compared with traditional media, network platform has the greatest advantage that the network can communicate directly online, that is, the network has an interactive role. However, in many cases, many webmasters only regard websites as a platform to display the elegance and products of enterprises, ignoring that websites are still an important communication link with potential consumers. Whether consumers'consumption needs, or after-purchase information or other views, webmasters should organize and understand websites. Answer.
Fifth, set obstacles for intruders.
Business competition is becoming more and more fierce, the war of traditional marketing has already been burned to the virtual platform of the network, and the cost of information technology use is reduced, so that enterprises will face more and more competitors, so that target customers have more selectivity, how to retain customers on enterprise websites has a fatal injury. How to get rid of the harassment of competitors is also one of the measures for enterprises to retain customers.
Enterprise websites can provide product brand awareness, highlight brand publicity, establish the overall corporate brand image, achieve market penetration, and ultimately effectively prevent competitors from intruding.
