2018-10-16 18:06
很多(duō)的(de)中(zhōng)小企業都意識到了網絡營銷的(de)重要性，但網絡營銷效果普遍低下，原因何在(zài)？專業的(de)河北(běi)國旭網絡營銷公司又是如(rú)何提高轉化率的(de)？
一(yī)、博客或論壇——最便捷的(de)網絡營銷方式
微博是當前互聯網最熱門的(de)概念之一(yī)，其前身(shēn)就(jiù)是博客。國內(nèi)提供免費博客平台的(de)服務(wù)商數不勝數，大家可(kě)以選擇比如(rú)新浪、搜狐、百度等。筆(bǐ)者建議注冊多(duō)個博客地址，同步更新，從而最大程度上發揮博客營銷效果。博客營銷是指企業通(tōng)過博客的(de)方式與顧客進行(xíng)交流，并推廣特定産品或發布消息的(de)網絡營銷方式。
博客營銷的(de)方式很多(duō)，可(kě)以在(zài)名人(rén)博客投放廣告，或借助名人(rén)推薦産品的(de)形式進行(xíng)傳播。還可(kě)以在(zài)企業內(nèi)部組建博客營銷的(de)團隊，進行(xíng)有針對(duì)性地病毒營銷，刺激顧客購買欲。
論壇營銷是利用論壇的(de)超高人(rén)氣，可(kě)以有效爲企業提供營銷傳播服務(wù)，尤其是在(zài)一(yī)些行(xíng)業性論壇，營銷效果往往超乎意料。而由于論壇話題的(de)開放性，幾乎企業所有的(de)營銷訴求都可(kě)以通(tōng)過論壇傳播得(de)到有效的(de)實現;其開放性也(yě)往往會(huì)成爲論壇營銷的(de)緻命傷，稍有不慎容易被其他人(rén)群起攻之，也(yě)容易遭到競争對(duì)手的(de)诋毀。
論壇營銷是網絡營銷中(zhōng)最容易開展，也(yě)是轉化率最低的(de)一(yī)種方式，在(zài)論壇設定話題和(hé)引起話題討(tǎo)論無疑是最直接的(de)辦法。論壇營銷需要企業長(cháng)期不懈的(de)堅持，才能(néng)發揮出真正的(de)價值。一(yī)旦在(zài)某個行(xíng)業論壇，具備了足夠的(de)威望和(hé)信任度，便可(kě)以輕松獲取源源不斷的(de)客戶和(hé)商機。
論壇可(kě)以結合文字圖片、視(shì)頻(pín)等多(duō)種方式，而且行(xíng)業論壇本身(shēn)聚集了大量的(de)目标客戶群體(tǐ)，可(kě)以在(zài)第一(yī)時間(jiān)內(nèi)将企業産品推廣信息以各種形式傳達出去(qù)。互聯網上不少(shǎo)轟動(dòng)事(shì)件(jiàn)，也(yě)都是通(tōng)過論壇營銷傳播開來的(de)，足以證明(míng)論壇營銷的(de)強大威力!
上圖爲：快速提高網站(zhàn)轉化率的(de)方法
二、企業客服工(gōng)具——快速提高網絡營銷轉化率
沒有一(yī)些合适的(de)客服工(gōng)具，即使網絡營銷投入成本再大，網絡營銷轉化率也(yě)會(huì)非常的(de)低。如(rú)何讓客戶第一(yī)時間(jiān)內(nèi)聯系到企業，如(rú)何更便捷的(de)讓客戶了解更多(duō)關于企業産品的(de)信息，如(rú)何獲取更多(duō)潛在(zài)客戶的(de)信息，是企業網絡營銷應該重視(shì)的(de)問(wèn)題。
一(yī)些業網站(zhàn)，往往隻留下了一(yī)個固定電(diàn)話号碼，打過去(qù)還經常無人(rén)接聽;甚至有的(de)企業網站(zhàn)留下的(de)是手機号碼，讓客戶很難産生信任感，從而錯失商機。如(rú)何提高網絡營銷轉化率?讓客戶願意主動(dòng)聯系我(wǒ)們(men)，才是關鍵!客服工(gōng)具的(de)重要性不言而喻。
三、網站(zhàn)統計系統——了解、分(fēn)析、跟蹤網絡營銷效果
網站(zhàn)流量統計是中(zhōng)小企業網絡營銷必不可(kě)少(shǎo)的(de)一(yī)個工(gōng)具，通(tōng)過流量統計系統，可(kě)以清楚的(de)看到自(zì)己網站(zhàn)推廣的(de)效果，也(yě)是評估網絡營銷效果的(de)重要憑據之一(yī)。
網站(zhàn)流量統計,是通(tōng)過統計網站(zhàn)訪問(wèn)者的(de)訪問(wèn)來源、訪問(wèn)時間(jiān)、訪問(wèn)內(nèi)容等訪問(wèn)信息,加以系統分(fēn)析,進而總結出訪問(wèn)者訪問(wèn)來源、愛(ài)好趨向、訪問(wèn)習(xí)慣等一(yī)些共性數據，爲網站(zhàn)進一(yī)步調整做出指引的(de)一(yī)門新型用戶行(xíng)爲分(fēn)析技術。
英文譯文：
Many small and medium-sized enterprises are aware of the importance of network marketing, but the effect of network marketing is generally low, why? How does a professional hbguoxu network marketing company improve its conversion rate?
First, blog or forum -- the most convenient way of network marketing.
Micro-blog is one of the hottest concepts in Internet. Its predecessor is blog. There are numerous service providers providing free blog platforms in China. We can choose such as Sina, Sohu, Baidu and so on. I suggest registering multiple blog addresses, synchronous update, so as to maximize the blog marketing effect. Blog marketing refers to the way enterprises communicate with customers through blogs, and promote specific products or publish news online marketing.
There are many ways of blog marketing, which can be advertised in celebrity blogs or spread by celebrity recommendation products. You can also set up a blog marketing team within the enterprise to carry out targeted virus marketing, stimulating customer purchasing desire.
Forum marketing is the use of the forum's super popular, can effectively provide marketing communication services for enterprises, especially in some industry forums, marketing results are often beyond expectations. Because of the openness of forum topics, almost all marketing appeals of enterprises can be effectively realized through the forum dissemination; its openness will often become the fatal injury of forum marketing, slightly inadvertently easy to be attacked by other groups, but also easy to be vilified by competitors.
Forum marketing is the easiest way to carry out network marketing, but also the lowest conversion rate of a way in the forum to set topics and arouse discussion is undoubtedly the most direct way. Forum marketing requires long-term and unremitting insistence of enterprises, so as to bring true value into play. Once you have enough prestige and trust in an industry forum, you can easily get a steady stream of customers and business opportunities.
Forum can be combined with text pictures, video and other ways, and the industry forum itself gathered a large number of target customer groups, can be the first time to enterprise product promotion information in various forms to communicate. Many sensational events on the Internet are also spread through the forum marketing, which proves the powerful power of forum marketing.
Two, enterprise customer service tools - quickly improve the conversion rate of network marketing.
Without some suitable customer service tools, even if the cost of network marketing is large, the conversion rate of network marketing will be very low. How to let the customer contact the enterprise in the first time, how to let the customer know more about the enterprise product information more conveniently, how to obtain more potential customer information, is the problem that enterprise network marketing should pay attention to.
Some corporate websites, often only left a fixed phone number, call the past is often unanswered; and even some corporate websites left a mobile phone number, so that it is difficult for customers to have a sense of trust, thereby missing business opportunities. How to improve the network marketing conversion rate? Let customers willing to contact us, is the key! The importance of customer service tools is self-evident.
Three, website statistical system - understand, analyze and track the effect of network marketing.
Website traffic statistics is an indispensable tool for small and medium-sized enterprises to network marketing. Through the traffic statistics system, you can clearly see the effect of their website promotion, but also an important basis for evaluating the effect of network marketing.
Website traffic statistics is a new kind of user behavior analysis technology which can guide the further adjustment of the website by statistic the visitor's visiting source, visiting time, visiting content and other visiting information, and then summarize some common data such as the visitor's visiting source, hobby tendency, visiting habits.
